Karl Fogel Bodysurfing the Blogosphere: How an Audience-Distributed Film Won Big.
Lessons learned...to be learned.
Minimize the risk.
Make it easy to contribute
Freeup the content, sell the containers, related products.
Encourage commercial activity.
Sell your endorsement
Encourage involvement
Encourage reuse and remix
Pleasant surprise for me here...Karl is telling how to sell an artist. And I have ...
Vanessa Fox is the next session I will attend. She will speak about WordPress, Audience Engagement, and SEO.
Vanessa used to work at Google.
1 billion internet users worldwide
113 billion searches each month
More than half use search engines to find stuff....duh?!
www.internetworldstats.com/stats - I didn't know about this site, but do now.
Awesome animation ...