Karl Fogel Bodysurfing the Blogosphere: How an Audience-Distributed Film Won Big.

Lessons learned…to be learned.

Minimize the risk.

Make it easy to contribute

Freeup the content, sell the containers, related products.

Encourage commercial activity.

Sell your endorsement

Encourage involvement

Encourage reuse and remix

Pleasant surprise for me here…Karl is telling how to sell an artist. And I have an artist son…hmmm…

The creator endorsed mark…hmmm

http://www.questioncopyright.org/minute_memes

http://www.copypress.com

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Vanessa Fox is the next session I will attend. She will speak about WordPress, Audience Engagement, and SEO.

Vanessa used to work at Google.

1 billion internet users worldwide

113 billion searches each month

More than half use search engines to find stuff….duh?!

www.internetworldstats.com/stats – I didn’t know about this site, but do now.

Awesome animation slide? Can’t read it from where I am sitting.

Vanessa is cute…but 20 minutes in to the talk, I am still waiting to learn something new.

New! – http://www.google.com/insights/search/ – didn’t know about this.

Interesting story about a woman who blogged about the TSA taking her baby away. TSA picked it up and within 30 minutes showed 8 camera angles to prove the woman was not telling the truth.

Use one domain,

Put dates in your post

Google news

use ALT attributes on images

Use RSS effectively

Speed of download is important

Google webmaster central…worth checking out.

SEO Quake – do not use plugins that scrape Google data.

There was one slide I didn’t get a good look at that seemed particularly relevant. Dang it!

I wonder if I can get copies of the slides.

Keywords ignore meta tags! Bummer…

Will It Blend? | Presented By Blendtec – good example of blending your product with your blog content?

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